Season 1 Episode 7: "SNACKS" Episode- Building A Successful Private Practice"
What does it take to transition from another career, become an RDN and then take the leap to building your own private practice? On this SNACKS episode we chat with Basheerah Enahora, owner of BE Nutrition, a private practice based in Charlotte, North Carolina. Basheerah describes how she transitioned from a successful decade long career in the food marketing industry, juggled a full-time job and attended graduate school to achieve her dream of becoming an RDN. She describes how she managed her schedule as she built her private practice on the side while working full-time as an outpatient dietitian. Basheerah shares her insight on how to find clients, discusses marketing strategies that are necessary for a new private practice, explains the technology needed to set up a HIPPA-compliant practice, and more. Be sure to listen all the way to the end of the episode, where Basheerah reveals what about qualities and skills are a MUST HAVE to be a successful nutrition entrepreneur in private practice!
About Basheerah: Basheerah Enahora, RDN, LDN, MS, MBA is a nationally recognized registered dietitian nutritionist, certified mindfulness meditation teacher and owner of BE Nutrition LLC. Basheerah started BE Nutrition after realizing what a huge impact our thoughts have on our eating habits. True nourishment occurs when we ditch dieting and self-imposed food rules and learn to cultivate a healthy relationship with food and our bodies. Through her one-on-one and group work with clients, writing and speaking, Basheerah helps people who are frustrated with dieting rediscover the joy of eating! She also works with those suffering with digestive issues, like irritable bowel syndrome and irritable bowel disease.
After working over a decade in food marketing and manufacturing industry, Basheerah left a successful corporate career to obtain a Masters of Science in Nutrition from the University of Illinois at Chicago, and to become a Registered Dietitian. She has worked clinically in Illinois, North Carolina and South Carolina, providing patients with medical nutrition therapy and diabetes management. As a health professional, she only provides guidance and information that is scientifically validated to improve health. Basheerah also holds an MBA from Duke University and a BS in Mechanical Engineering from North Carolina A&T State University.
A few fun facts about Basheerah, she's an amateur chef, food blogger, serious foodie, chocolate lover, wanderlust traveler, runner and wine enthusiast. You can typically find her running to and from the kitchen.