How to Protect YOUR Personal Brand When Working With Food Brands by Alissa Rumsey, MS, RD, CDN, CSCS
How to Protect YOUR Personal Brand When Working With Food Brands by Alissa Rumsey, MS, RD, CDN, CSCS
Your expertise and social media following as an RD will make you attractive to brands. In light of recent events, the fact that you are a BIPOC RD may have put you on the radar of more brands than ever before. But how can you work with brands without feeling like a sell-out? In this session, Alissa Rumsey discusses what factors you should consider before working with a brand. She will share personal stories of some lessons she learned when approached by brands that didn’t align with her practice philosophy, and how you can avoid creating an atmosphere where you may lose the trust of your ideal clients. Alissa will also discuss when working for exposure may make sense for you and your business, and what to look out for on a contract before signing the dotted line.
If you’ve been approached by brands, or are considering working with brands in the future, this session is for you!
A Q&A session with Alissa Rumsey is also included with your purchase!